Importance of video marketing

Video is not only a means of communication; it has turned into a valuable marketing tool for businesses around the world. Through market research and analysis, Cisco has also indicated that by 2022, video marketing will occupy around 82% of internet traffic. And the reason why videos are all the rage today is that they can grasp the audience’s attention and trigger an emotion among them.

As customers, we all want to feel like we are respected and taken seriously, but at the same time, we desire service excellence. Especially if it is a start-up, customers are a bit sceptic and want to know more about the ethics and authenticity of the brand that the business is trying to create. For all these queries and criteria, video marketing is the best-offered solution. And we are going to let you know why that is.

Better online visibility

Businesses crave exposure, and any business must get the attention of their target audience to survive in these competitive markets. The power to boost the ranking and the visibility of products and services of firms, especially start-ups, lies within the improved and exciting video marketing tools. Today we can create innovative videos for marketing to increase visibility at reasonable rates. Search engines also give priority to websites containing video content.  

Opportunity to create a brand image

With video marketing, we can set up an aesthetic that we desire for the brand by meeting the target audience and creating an impression of the company. Perception is the key to maintaining an image, and we can create the perfect one for your business needs.

Social media influence

There is a high increase in the number of phone users in the world. And with that, the use of social media has increased exponentially as well. Hence creating visual content that can trigger the senses and develop engagements are a must for the current scenario.

The retention rate is higher

Multiple sources and reports that most viewers will continue with video content rather than any other forms. A customer is more likely to order from a website if a visual advertisement of any form is present. The retention rate for such content is higher by all means. It is undoubtedly one beneficial tool.

Effective marketing tool

Marketing is effective when businesses can see an increase in the number of sales in their report. And studies have shown that explanatory videos as a marketing tool are highly effective because more than 70% of customers made a transaction after watching them. You can see an uprising number in engagements from the first week when you add a video marketing advertisement on your website.

There are countless other reasons for the increase in love for video content. And we are proud to be one of the aspiring companies that can get the job done for your business. Contact us today to get a quote and start working together!